| When Bill Darden's team opened a seafood restaurant in the small community of Lakeland, FL, more than 30 years ago, few could have predicted the enormous impact it would have on the dining-out habits of a nation. His restaurant — Red Lobster — immediately proved to be a huge success. More significantly, it also marked the beginning of a dining-out market that's been growing ever since.
Red Lobster succeeded for reasons that went far beyond great-tasting seafood. What Darden had done was satisfy the public's hunger for a restaurant offering uncommon quality, service and affordable prices. Eventually, its popularity helped create a new segment for full-service restaurants: casual dining. Today, Red Lobster is the world's leading seafood restaurant company.
The enthusiasm and spirit among the crews in Red Lobsters throughout the U.S. and Canada lead to a fun, upbeat atmosphere. Both longtime and new guests are discovering that Red Lobster is "39 years new," and more fresh and exciting changes are just ahead. |
